Impactful Content Worth Shouting About.
Built to Entertain at scale
We’ve built a global newsroom, producing over 100 sustainability news stories and growing an audience across more than 90 countries during a year-long pilot.
Plan A News is now a structured weekly magazine format designed for FAST, broadcast and digital platforms.
Available for commissioning and sponsorship.
Now Available for First Commission
Unscripted Formats Built to Reach Mainstream Audiences
We are developing a slate of unscripted entertainment formats designed to engage mainstream audiences, building from a rapidly growing base of sustainability-conscious viewers and extending into broader entertainment audiences.
This audience is highly engaged but underserved by mainstream formats — creating a clear opportunity to scale into mass-market viewing.
Our focus is on entertainment-led formats that are optimistic, engaging and designed for repeat viewing — making sustainability accessible without compromising audience appeal.
Across lifestyle, factual entertainment and competition formats, our concepts are built to scale beyond the already-converted and connect with broad audiences.
Each format is developed with platforms, partners and brands in mind from the outset — ensuring clear pathways to commissioning, co-production and sponsorship.
Full format slate available for commissioners, partners and co-production discussions.
We develop formats across the most popular entertainment genres.
Using familiar formats to bring sustainability into mainstream viewing.
Entertainment First
Built for feel-good, returnable viewing
Designed to engage mainstream audiences
Optimistic, accessible tone
In-Built Purpose
Real-world themes woven into format DNA
Natural brand and partner integration
No preachiness or heavy-handed messaging
Our Content DNA
Our content is built to connect with mainstream audiences at scale while bringing sustainability into everyday viewing.
We combine proven entertainment principles with a clear editorial approach that makes real-world themes engaging, accessible and commercially viable.
This is the foundation behind everything we develop, produce and distribute — ensuring our content delivers both audience appeal and meaningful impact.
Underpinning all of this is a clear content approach.
How Sustainability Becomes Entertainment
We bring sustainability into mainstream entertainment by embedding it directly into the formats audiences already love.
From food, travel and home to culture, innovation and everyday choices, our content connects real-world themes with stories that are engaging, relatable and built for broad appeal.
Our approach ensures sustainability is:
• Embedded within the format — not added as a message
• Experienced through people, stories and outcomes
• Positioned as relevant, accessible and actionable
This is how we move beyond awareness and into audience engagement at scale.
Authentic
We create content audiences trust.
Our approach is grounded in real people, real experiences and transparent storytelling, ensuring credibility while maintaining broad appeal.
Positive
We focus on solutions that audiences can connect with.
By highlighting progress and possibility, our content keeps viewers engaged, returning and open to action.
Fearless
We tackle important topics with confidence and clarity.
We don’t avoid complexity, but we present it in ways that remain accessible, engaging and commercially viable.
Insightful
We go beyond surface-level storytelling.
Our content provides depth and perspective while remaining engaging and easy to follow for mainstream audiences.
Easy to Understand
We make complex ideas accessible.
Clear storytelling ensures our content connects with broad audiences across platforms and demographics.
Celebrating Successes
We highlight progress and real-world solutions.
This creates a sense of momentum and encourages continued audience engagement.
Providing solutions
Our content is designed to inform and activate.
We focus on practical, real-world approaches that audiences can understand and relate to.
Accessible
We create content for wide and diverse audiences.
Our formats are designed to work across age groups, platforms and viewing habits.
This approach allows us to develop formats and stories that resonate with audiences, align with partners, and scale across platforms.
Let’s Work Together
We partner with platforms, investors and brands to bring scalable, sustainability-led entertainment to audiences worldwide.
For broadcasters, streamers and FAST
Access ready-to-scale formats designed for mainstream audiences, with proven storytelling and built-in relevance for modern viewing.
Weekly news format ready for commissioning
Unscripted formats across key genres
Designed for repeatable, scalable production
For financiers, studios and strategic partners
Join us in developing and scaling a slate of entertainment formats designed for international distribution and long-term value.
Format development and co-production opportunities
Scalable IP with multi-platform potential
Clear audience demand and positioning
For impact-driven brands and agencies
Collaborate on and co-create content that connects with audiences through storytelling, aligning brand values with real engagement.
Natural brand integration within formats
Alignment with sustainability-focused audiences
Opportunities across development and production