Where Sustainability-Led Brands
Become Part of the Story.
We partner with organisations leading the transition to a more sustainable future — integrating their work into entertainment formats audiences choose to watch.
We’re building the platform where sustainable brands connect with audiences at scale.
From digital-first news to original series, our content brings together storytelling, distribution and brand alignment.
Creating opportunities that grow with the audience.
A MARKET SHIFT UNDERWAY
88% of consumers are actively trying to make more sustainable choices, with younger audiences leading the shift.
Sustainability-led products are growing faster than conventional alternatives across key sectors.
67% of people say there is a gap between how they live and how they would like to live sustainably.
And 80% of viewers expect media and brands to promote more sustainable behaviours.
This is reshaping how audiences engage — and where brands earn attention.
For brands, this is a moment of opportunity.
Visibility is moving toward brands that actively support how people want to live.
A DIFFERENT WAY TO PARTNER
We do not create sponsored content.
We create entertainment-led formats designed to engage audiences and deliver real-world impact.
We work with a select group of partners to develop and support content where sustainability is embedded from the outset and carried through every stage of the format.
This creates a different opportunity for brands — to move beyond visibility and take a more meaningful position within the content itself.
Some partners collaborate at concept stage, helping shape new formats and stories. Others align with content already in market — connecting their brand with audiences already engaging with sustainability-led content and open to aligned products and services.
In every case, the focus is consistent: building meaningful alignment between content, audience and partner.
The result is content that audiences choose to watch, that partners are proud to stand behind, and that elevates brands into a more credible, relevant and influential space — delivering measurable commercial value alongside real-world impact.
WHO THIS IS FOR
We partner with organisations driving the transition to a more sustainable future.
Our work is built on a shared belief that better products, services and systems play a central role in shaping behaviour at scale. When audiences engage with content that reflects these solutions, it accelerates awareness, adoption and change.
This creates a powerful alignment between content and brand.
We collaborate with partners who are already moving their industries forward — bringing sustainable thinking into strategy, product and operations, and turning that into something people can see, understand and engage with.
This includes:
Brands delivering sustainable products and services at scale
Companies advancing climate, circularity and responsible production
Organisations investing in innovation and measurable real-world impact
Businesses committed to transparency and continuous progress
Together, this becomes more than partnership.
It is a shared effort to elevate better choices, support behaviour change and expand the reach of solutions that are ready to scale.
HOW WE COLLABORATE
Format Partnerships
Shape original entertainment formats aligned with your brand and audience strategy.
Co-Creation
Work with us from concept stage to shape stories, formats and integrations that reflect shared objectives.
Content Integration
Position your brand within content audiences already choose to watch.
News & Digital Activation
Partner with Plan A News to reach engaged audiences through distributed content.
WHAT THIS UNLOCKS
Build Relevance
Be present where audiences are already engaged with sustainable choices.
Drive Engagement
Be part of content that is watched, shared and returned to.
Strengthen Trust
Align with credible storytelling audiences believe in.
Support Action
Connect your brand with real-world decisions and behaviour change.
Plan A News shows how this model performs in real-world conditions — combining storytelling, distribution and audience engagement at scale.
PROVEN THROUGH CONTENT IN THE MARKET
Audience
Strongest watch-through from viewers aged 25–44
High engagement across Europe, South Asia, North America and Southern Africa
Distributed through ESG-aligned communities with a combined audience of over 1.2M (LinkedIn and Reddit)
Performance
9.05% engagement rate (sustainability news readers)
1.05% click-through rate
€0.02 average CPC
€0.01 average CPV
500,000+ views
85,000 subscribers
90+ countries reached
Source: YouTube Channel AnalyticsThese results show consistent audience attention, strong engagement and efficient conversion — demonstrating clear potential to scale across platforms and formats.
OUR PARTNERSHIP STANDARDS
We work with a carefully selected group of partners whose products, services and strategy are aligned with the transition to a more sustainable future.
Each partnership is considered in the context of the content, the audience and the wider ecosystem we are building.
Every collaboration follows a defined policy covering alignment, transparency and measurable impact, ensuring that all partners contribute to work that is credible, trusted and commercially meaningful.
For participating brands, this creates more than visibility. It positions them within a curated environment where audiences are already engaged, values are shared, and association carries weight.
As we grow, this selectivity will continue to define the network — strengthening the value of participation and creating opportunities for deeper collaboration across formats, audiences and platforms.
BUILDING SCALE THROUGH ACCESSIBLE CONTENT
We develop entertainment-led formats designed to work across digital, FAST, streaming and broadcast from the outset — making sustainability-led content accessible to a broad and evolving audience.
Each production is conceived as part of a connected system. Alongside the core format, we create social and digital content that extends the life of the story, supports promotion and keeps audiences engaged across platforms.
This approach ensures content is easy to discover, engage with, and able to move fluidly between channels, platforms and formats.
For partners, this creates a stronger and more sustained presence. Brands are integrated into content that connects with engaged audiences and continues to expand as distribution grows.
The result is content that builds attention over time, travels widely and remains accessible as it scales — delivering lasting value for both audiences and partners.
SHAPE WHAT COMES NEXT
We work with brands and partners who are actively creating positive impact.
Through Plan A Global Media, that impact becomes part of content people love to watch — connecting with audiences, building relevance and supporting real-world change.
If this aligns with your current direction, we can explore how your brand connects with upcoming formats and content already in market.