Activating Change
by Celebrating
Successes & Solutions.
Lyall Sumner
BAFTA & Emmy Award-Winning Media Executive
25+ Years in Global Content & Streaming Platforms
FOUNDER & MANAGING DIRECTOR
Plan A Global Media is led by Lyall Sumner, a BAFTA and EMMY award-winning media executive with over 25 years of experience across content production, platform development and global streaming.
His career spans the global entertainment ecosystem — from producing internationally distributed feature films to pioneering early interactive and on-demand television experiences in the UK.
He developed original content, launched channels, and led channel branding and programming strategies.
Building platforms and content experiences that reach audiences at scale.
He went on to play a key role in building and scaling next-generation TV platforms at Liberty Global, delivering products used by millions of viewers across multiple markets.
At Roku, he led international growth for The Roku Channel, shaping monetisation across FAST, AVOD and streaming ecosystems.
This combination of creative, commercial and platform expertise underpins Plan A Global Media’s approach — building sustainability-led content designed to inspire audiences and scale globally.
THE SHIFT IS ALREADY HAPPENING….
AUDIENCE EXPECTATIONS ARE CHANGING!
Younger viewers are more likely to engage with brands and stories they believe in, while sustainability-led products are growing faster than traditional markets.
Consumers are actively looking for better choices — but those choices are not yet reflected in the content they watch.
This creates a clear gap between audience demand and mainstream media.
For platforms, brands and content creators, this is a commercial opportunity.
Formats that combine entertainment with real-world relevance can reach wider audiences, drive engagement and align with where the market is heading.
HOW WE CREATE
Entertainment First
We develop content formats people genuinely want to watch, using familiar genres and proven storytelling structures to reach mainstream audiences.
Sustainability Built In
Real-world themes are embedded into format design, shaping stories, characters and outcomes rather than being added as messaging.
Designed to Scale
Every format is developed with distribution, repeatability and platform fit in mind — across broadcast, FAST and digital ecosystems.
Audience-Led Thinking
We build from clear audience demand, starting with sustainability-conscious viewers and expanding into broader entertainment audiences.
Partner-Ready
Formats are created with natural opportunities for commissioning, co-production and brand integration from the outset.
PROVEN IN PRACTICE
We have already built and validated our approach through Plan A News.
Delivering an impact with the latest sustainability stories from correspondents across the globe.
Producing content, reaching audiences and refining formats in real-world conditions.
Audience Built Through Pilot Distribution
85k+ YouTube subscribers from a single news-led pilot format
11.6M+ impressions across YouTube and Shorts
85k+ direct engagements including likes, shares and comments
Global Reach Across Key Markets
Content distributed across more than 90 countries
Targeted campaigns reaching over 1.2M sustainability-aligned professionals
Strong Audience Engagement and Performance
High engagement rates across sustainability-focused audiences
Consistent watch-time and interaction from core 18–44 demographics
WHERE SUSTAINABILITY MEETS ENTERTAINMENT
We are developing a slate of scalable entertainment formats designed to bring sustainability into mainstream viewing.
From news and factual entertainment to lifestyle and competition formats, our focus is on creating repeatable concepts that travel across platforms and markets.
These formats are designed for broadcast, FAST and digital ecosystems, aligning with modern viewing habits and global distribution opportunities.
We collaborate with platforms, production partners and brands to develop and scale content that connects with audiences and delivers long-term value.
This is how a new category of entertainment takes shape — where sustainability becomes part of what people choose to watch.
HOW WE WORK WITH PARTNERS
We collaborate with platforms, investors and brands to develop, produce and scale sustainability-led entertainment formats.
Our model is built around IP ownership, licensing and scalable distribution across global platforms.
Commissioning Platforms
We offer ready-to-scale formats designed for mainstream audiences, with clear editorial positioning and repeatable production models.
Investors & Co-Production
We develop original IP with long-term value, structured for international distribution, co-production and multi-platform growth.
Brands & Strategic Partners
We create meaningful integration opportunities within content, aligning brand values with audience engagement through storytelling.
We structure partnerships around shared outcomes, aligning creative, commercial and distribution thinking from the outset.
DESIGNED FOR DISCOVERY
We design content for platforms where audiences are already watching — prioritising reach, accessibility and discovery from the outset.
As Plan A Global Media grows, we focus on distribution models that remove friction and maximise audience exposure across FAST, broadcast and digital platforms.
This ensures our formats are not only engaging, but positioned to scale globally.
DRIVEN BY AUDIENCE BEHAVIOUR
Our approach is grounded in a simple insight: people engage with content that feels relevant, enjoyable and emotionally rewarding.
This is a different approach to sustainability storytelling — moving away from information-led content toward entertainment formats people actively choose to watch.
Rather than relying on guilt or urgency, we focus on stories that highlight progress, solutions and real-world action.
Research in behavioural science shows that positive reinforcement increases engagement, connection and the likelihood of action.
By aligning storytelling with how audiences respond, we create content people choose to watch — and keep watching.
CLEAR EDITORIAL DIRECTION
We are committed to creating content that is accurate, constructive and grounded in real-world solutions.
Our role is to inform audiences while maintaining trust — presenting stories that reflect progress, innovation and practical change.
By focusing on what is working, we create content that earns attention, builds trust and supports more informed viewing choices over time.
CONNECT WITH US
We’re working with broadcasters, platforms, brands and partners to develop and scale sustainability-led entertainment formats.
If you’re exploring new content, partnerships or investment opportunities, we’re open to a conversation.