Plan A Impact Network

Albert is the BAFTA-led sustainability initiative supporting film and television production to reduce environmental impact through carbon measurement, certification and industry guidance.

The Sustainable Entertainment Alliance brings together studios and industry partners to advance sustainability in film and television production, developing shared tools, standards and resources to reduce environmental impact across the screen industry.

Producing for the Planet provides practical climate action guides for filmmakers and production teams. These resources translate sustainability into real production decisions, helping creators reduce impact, adopt best practices and integrate climate thinking into everyday workflows.

AdGreen provides tools and training to help production teams measure, understand and reduce their environmental impact. Its free carbon calculator enables producers to track emissions across projects, supporting more informed decisions and more sustainable production practices.

Sustainable Screens Australia provides a comprehensive ecosystem for sustainable production, including a curated supplier directory, access to the Albert carbon calculator, industry workshops and practical resources. It helps production teams connect with trusted vendors and implement sustainability across the entire supply chain.

Reel Green is a leading sustainable film and television production initiative in British Columbia, providing tools, training, and guidelines to reduce environmental impact across the screen industry.

A comprehensive research database developed by the Sustainable Entertainment Alliance, compiling recent studies on sustainability storytelling in film and television. It brings together audience insights, business impacts and industry analysis to support more informed and effective climate-related content.

An interactive data platform from Yale’s Program on Climate Change Communication, offering detailed insights into public attitudes, beliefs and behaviours around climate change. It enables content creators and decision-makers to better understand audience segments and how they engage with sustainability issues.

This research from The Journal of Positive Psychology explores “moral elevation” — the emotional response people feel when witnessing positive, virtuous actions. It shows that exposure to uplifting stories increases prosocial behaviour, motivation to help others, and real-world action. Participants are more likely to volunteer, support others, and make better choices after engaging with this type of content. The findings directly support Plan A Global Media’s approach to solutions-based storytelling, demonstrating how positive narratives can shift mindsets, increase optimism, and drive meaningful behaviour change at scale.

The Edelman Trust Barometer Special Report on Climate Change highlights a clear gap between how people live and how they want to live sustainably, with 67% seeking more climate-friendly lifestyles. The report recommends shifting from fear-based messaging to optimism and practical solutions, reinforcing Plan A Global Media’s focus on positive storytelling and action-driven content to engage audiences and drive behaviour change at scale.

The Dentsu and Microsoft Advertising “Rise of Sustainable Media” report reveals that sustainability is now a mainstream driver of consumer behaviour, with 88% of people saying they would choose sustainable options when available and 84% more likely to buy from brands using sustainable advertising. Based on a global study of over 24,000 people across 19 countries, the research highlights a clear opportunity for media and brands to lead with authentic, low-carbon, solutions-focused storytelling that drives both growth and positive environmental impact.

Sustainable products are now a core growth driver, growing 2.3x faster than conventional products and contributing 41% of total market growth despite holding just 23.8% share. The data highlights a clear shift toward sustainability-led purchasing and long-term demand.

Harvard Business Review research shows that consumers are increasingly prioritising sustainability in their purchasing decisions, with demand for responsible brands continuing to grow. This shift is reinforcing sustainability as a commercial driver, not a niche preference, and shaping how companies position products, services, and content.

The Brand Finance Sustainability Perceptions Index 2026 highlights the growing role of sustainability in driving consumer choice and brand value. Sustainability is a key decision factor across multiple sectors, with an even stronger influence in premium markets. The report shows that brands with strong sustainability perceptions unlock measurable financial value, creating a clear commercial opportunity. For Plan A Global Media, this reinforces the role of sustainability-focused content in attracting high-value audiences and enabling broadcasters to unlock premium advertising and brand partnership revenue.

This Sky and Behavioural Insights Team report shows that television directly influences audience behaviour and decision-making.

80% of viewers want broadcasters to promote sustainable behaviours, and one in three have already changed their actions after watching TV.

For broadcasters and advertisers, this creates a clear commercial opportunity. Content that inspires action attracts engaged audiences and unlocks premium, purpose-led advertising.

A report by Futerra exploring the commercial opportunity of sustainability-led content, highlighting how audience demand, brand alignment and storytelling can unlock new revenue potential across film and television.

The Redford Center provides funding, grants and support programs for environmental filmmakers, helping bring impactful stories to life. Their initiatives connect creators with the resources needed to develop, produce and distribute films that drive awareness and action.

Climate Spring supports the development of unscripted film and television projects that embed climate and sustainability narratives into mainstream entertainment. Through funding, creative guidance and industry expertise, they help producers shape compelling formats that reach broad audiences and drive positive change

The Climate Story Fund supports global storytelling projects that address climate and environmental challenges through film and media. By providing production funding and impact-focused backing, it enables filmmakers to create stories that raise awareness, shift perspectives and drive measurable change.

Disney has set company-wide environmental sustainability goals focused on reducing emissions, using renewable energy, minimising waste and supporting nature. Across its studios and productions, Disney is working to lower the environmental impact of filmmaking while embedding sustainability into operations at a global scale.

NBCUniversal is advancing sustainability across its film and television operations through its GreenLight program, which provides guidance, tools and standards to reduce the environmental impact of production. The initiative spans its major studios, including Universal Pictures, Focus Features and DreamWorks, while also using its global platforms to raise awareness and integrate sustainability into storytelling.

Sony Pictures delivers its sustainability strategy through the Greener World program, supporting productions with practical tools, guidance and standards to reduce environmental impact. Alongside its production initiatives, Sony also uses its content and global platforms to raise environmental awareness, integrating sustainability into both operations and storytelling.

CBC is advancing sustainability through its Greening Our Story strategy, focusing on reducing the environmental impact of production while supporting content that reflects environmental issues. As a public broadcaster, CBC combines operational action with storytelling, helping embed sustainability into both how content is made and what reaches audiences across Canada.

Netflix highlights climate and sustainability storytelling through its “Our World, Our Stories” collection, with over 80% of members choosing to watch at least one title that helps them understand climate issues or explore solutions, and more than 200 such stories available. Alongside this, Netflix is committed to reducing emissions across its productions, improving energy efficiency, and supporting more sustainable film and TV production practices globally.

Sky is one of the most advanced broadcasters in sustainability, with a clear commitment to becoming net zero carbon and reducing emissions across content, operations, and supply chains.

Sky also uses its platform to drive awareness and behaviour change, combining content, campaigns, and partnerships to engage audiences at scale.

For broadcasters and partners, Sky demonstrates that sustainability is now a core part of content strategy, audience engagement, and long-term commercial growth.

ITV has embedded climate action into its core strategy, with a commitment to net zero and reducing emissions across production, operations, and supply chains.

The broadcaster also uses its reach to raise awareness and engage audiences on climate issues through programming and campaigns.

ITV demonstrates how sustainability is becoming a standard part of commissioning, production, and audience engagement in modern broadcasting.

Warner Bros. Discovery is integrating sustainability across its global operations and content, with a focus on reducing production impact and using storytelling to drive awareness and action.

Through its “Our Planet” strategy, the company is leveraging its platforms, brands, and audiences to scale environmental messaging and embed sustainability into mainstream entertainment.

PBS has made a significant multi-year commitment to environmental and climate programming, expanding its focus on science, nature, and sustainability storytelling across its content slate.

Through documentaries, educational series, and partnerships, PBS is using its platform to inform, engage, and inspire audiences around climate issues and practical solutions.

The Environmental Media Association (EMA) Awards recognise film and television productions that demonstrate environmental leadership, both through sustainable production practices and storytelling that raises awareness. For over 30 years, EMA has highlighted projects and talent that use the power of media to drive environmental action and innovation.

The Environmental Media Association (EMA) Green Seal is awarded to film and television productions that meet defined environmental standards across production. It recognises measurable efforts to reduce impact, including energy use, waste management and sustainable practices, providing an industry-backed mark of responsible production.

MOIN Film Fund Hamburg Schleswig-Holstein supports sustainable production through its Green Filming initiative, which includes environmental guidelines and a recognised green badge for qualifying projects. The programme encourages productions to reduce their environmental impact while aligning sustainability with regional funding requirements and industry practices in Germany.

Albert certification is the industry standard for sustainable film and TV production, requiring carbon footprint measurement, reduction strategies, and environmentally responsible production practices across the screen industry.

The Deauville Green Awards is an international film festival recognising sustainability, environmental storytelling, and responsible media production across advertising, documentaries, and corporate films.

Ecoprod certification is a French-led initiative supporting sustainable film and TV production through carbon footprint tracking, eco-production guidelines, and industry tools to reduce environmental impact.